Amanda Wittstrom Higgins, President & Founder

Amanda Wittstrom-Higgins is a Paso Robles native and the Founder and Principal of Full Cup Solutions. Previously, she was the VP of Operations at Ancient Peaks Winery, where she belonged to the second generation of the winery's ownership families. She joined Ancient Peaks in 2006 when the company began and worked her way up to the position of VP of Operations starting in 2014. At Ancient Peaks, she led the charge on an innovative mentorship program that has graduated numerous aspiring wine industry professionals. In 2017, she co-founded Wine Speak Paso Robles, one of California's premiere wine industry trade events. She established the Dream Big Darling Non Profit in 2018. In 2019 she was selected by Wine Enthusiast Magazine for their prestigious 40 under 40 list and has also been nominated for the “Social Visionary” award for the entire industry. In 2022 she launched her own company, Full Cup Solutions, a full-service consulting firm for future-forward agriculture and beverage industry businesses.

“Everyone involved with Dream Big Darling has been personally impacted by caring mentors, and we now want to pay it forward,” Amanda says. “This is just the beginning—I believe that our reach will grow exponentially. If you share our passion, we would love for you to join us.”