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To foster the success of women in the wine and spirits industry through mentorship, education, life enhancement and professional retreats. 


The Story Behind the Name


“Dream Big Darling” is a symbolic phrase. My grandmother, who was one of the most influential people in my life, called me “darling” while I was growing up. To me, it is a word that signifies both endearment and empowerment. It exemplifies: kindness, caring, understanding and unconditional love.

My grandma passed away several years ago. Her funeral was one of the largest gatherings I have ever seen.  It wasn’t until the day of her service that I realized what an impact she made with her love and affection for all people. She grew up in the depression, milked dairy cows before work, held down the fort, loved her two daughters and was a telephone operator at the local military base. These were not the makings of a “highly accomplished woman,” but her love, authenticity and genuine kindness made her life rich. 

On the day of her service, as hundreds of people gave tribute to this woman, I realized the biggest gift you can give is kindness.  Dream Big Darling intends to make a difference in the lives of others, just as my grandmother did. This is the most important legacy we can leave.

I have been lucky to be surrounded by people who also “dream big.” They view the world as their oyster. There is no task or concept that is out of reach. They have been wildly successful but have also experienced their share of failures—which they always use as a learning opportunity. “Can’t” is not part of their vocabulary. 

As I have advanced in my career and traveled the world, I realize that I have been blessed by these examples. But many young people have not. They doubt their personal gifts and cannot dream of how these gifts can be used in a way to cultivate success—however they define it—for themselves.

For this reason, we think “dreaming big” is something that we could use more of in this world. We hope you will join us at Dream Big Darling.  Collectively, we can make a difference and affect change together. 

- Amanda Wittstrom-Higgins, President & Founder